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Park Smarter, Not Harder: Calgary Stampede

Grab your boots, grab your hats, Calgary's where the party's at! Join us in the front seat as we kick off the Park Smarter, Not Harder campaign with none other than REEF Calgary’s use of Offstreet for Calgary Stampede.

Calgary Stampede is a 10 day event in Calgary, AB, Canada that attracts visitors from around the world. With a rodeo, live entertainment, shopping, and more, traffic is flowing all day and night.

Imagine that it’s a beautiful week in July, you’ve planned a weekend of fun with close friends or family, maybe even dusted off your cowboy boots, and you’re ready to kick off Stampede (as the locals call it). Everything’s great - except the idea of parking. Nobody wants to drive because nobody wants to deal with parking! Sound familiar? We've all been victims of a poor parking experience at least one time in our lives.

Luckily, REEF Calgary is changing the game on that. Formerly known as Impark, REEF Calgary has been at the forefront of the digital parking revolution since 2016. After taking over the parking operations for Calgary Stampede in 2021, REEF has implemented technology solutions to increase parking accessibility and provide a great experience.

Numerous demographics attend Stampede; creating accessibility for paid parking options was a priority. REEF Calgary needed a digital, plate-based solution for registering vehicles that had already paid using a point of sale (POS) system. Ideally, the solution would integrate with their LPR enforcement software so that enforcement was uninterrupted.

Utilizing Offstreet, REEF Calgary was able to seamlessly accommodate this. Cashiers had access to Offstreet and could create a virtual permit for anyone choosing to pay for parking with cash at the booth.

The result? Attendees no longer fear the parking experience, the event benefits from higher attendee satisfaction, and REEF Calgary is able to manage and enforce parking more efficiently than if they were to use cash and tickets.

Here’s what Senior Operations Manager, Vernon Ma, had to say about the experience using Offstreet: "With the Offstreet validations, we realize the potential to never go back to cash and tickets again."

REEF Calgary's innovative approach to parking has the potential to revolutionize the industry, making it easier and more convenient for everyone involved.

Stay tuned for next week's post to learn about how Offstreet is used in the vacation house market for AirBnb guests!


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