Higher Education

6,000+ happy parkers for SJSU's Spring Commencement

Client:

San Jose State University

Industry:

Higher Education

Region:

San Jose, California

Duration:

5 min

Budget:

San Jose State University’s Spring Commencement is one of the most significant events of the academic year, drawing thousands of graduates, their families, and friends to the campus.

SJSU needed a streamlined, efficient parking solution to handle the high volume of vehicles while providing a positive experience for all attendees.

Challenges

Previously, SJSU used an existing vendor's event module; it did not offer a seamless parking experience during the multi-day commencement event. Primary challenges included:

Poor guest experience

Required guests to enter unnecessary information, such as their vehicle make and model, colour, etc.

Administrative burden

Correcting incorrect registrations, issuing refunds, and reversing citations created extra work for the parking team.

Traffic management

Lacked the ability to easily direct guests to park in certain garages, control capacity, and manage the flow of traffic to and from campus.

Solution

Designed for guests

Guests are only required to enter their license plate number and payment information, creating a seamless experience.

Admin controlled

Includes unique directions and custom messaging for each parking option, ensuring guests receive accurate information tailored to their needs.

Improved traffic management

Allows SJSU to cap the maximum number of active registrations for each garage, preventing overbooking and ensuring efficient use of parking resources.

Results

Seamless experiences

Guests appreciated the ability to select their specific ceremony and parking garage, as well as receiving tailored directions and information.

Operational efficiency

The cap on active registrations ensured efficient use of parking spaces, preventing overcrowding and reducing traffic congestion.

Positive feedback

The streamlined process led to positive feedback from attendees and staff, with many noting the improved ease and efficiency compared to previous years.

Eric Cross

Parking Manager at San Jose State University

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