University of Southern California has been undergoing a major transformation in its parking operations, including a shift to permit-less, digital systems. One key challenge was managing rideshare and carpool programs, which relied on outdated processes and physical infrastructure.
Previously, USC issued paper permits to carpoolers, allowing them to swipe their ID Cards in any entrance POS System to obtain permits. This system presented several challenges, guests could exceed their permit limits due to insufficient restrictions in the system, permit issuance and enforcement required manual oversight, and pay stations frequently broke down, causing delays for users and operational headaches.
As USC transitioned to license plate recognition (LPR) technology, they needed a platform that could simplify rideshare parking, enforce restrictions, and integrate seamlessly with their digital operations.
The ability to issue permits digitally reduced the need for guests to queue at pay stations, expediting traffic flow during peak periods and reducing congestion on major streets.
Initial feedback was negative due to the transition, but as users adapted, responses became overwhelmingly positive. Guests appreciated the convenience of mobile registration and praised the simplified process.
By automating permit issuance and enforcement, USC significantly reduced manual oversight, allowing staff to focus on other priorities. The system also eliminated reliance on malfunction-prone pay stations.

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